It has been a busy few months here at Lehigh Direct with a terrific amount of excitement as we continue to grow our business to new levels. Part of this growth is our new strategic alliance with Marketing Resource Solutions. Marketing Resource Solutions (MRS) is a minority-based enterprise, based in Greensboro, NC focused on similar strategy sets as those of Lehigh Direct. MRS has an exceptional reputation as a solutions provider into the direct marketing arena from data to creative to print to mail. It is a pleasure for Lehigh Direct to be associated with this team of professionals, where we can offer our manufacturing skill sets to their already focused approach to the market. Please take a minute to read the attached “press release” in this quarter’s newsletter.
Our parent company, Visant Corporation recently acquired Dixon Web, quickly changed the name to Dixon Direct and is busy blending this business under the Visant Marketing Business Unit umbrella. This facility will see a significant investment in equipment, and upgrading beginning immediately. The eight (8) web presses currently in Dixon will be upgraded and or replaced in the near future, a 13 Unit double web press with Kodak ink jet imaging being the first installation. Future plans allow for additional press installations, as well as additional imaging equipment. These are very exciting times for our customers as well as the folks at both Lehigh and Dixon Direct.
Make sure you take some time to read about our new innovations with ProCard technology and what is happening there. We have terrific new ideas, that are truly driving significant traffic and allowing for new ways to collect data.
The “Flapper” a patented Structural Graphics product that is causing a big stir in the marketplace continues to be on interest to many of our customers. This is a great product to showcase your message to your clients. Ask your Lehigh or Dixon Direct sales executive for more information on “The Flapper”.
We look forward to seeing all of you in San Francisco for DMA ’06. This will be a wonderful show for the entire industry and hopefully will see you at our new booth or you will visit us at our cocktail reception. Look for our upcoming mailing for all of the details.
Enjoy the rest of your summer!
- Bob Hackett
